Using trigger based emails one can schedule emails to be sent on specific dates when that condition date / time is matched with the date / time, some examples can be, sending specific email campaign template on:

  • Date of Birthday – Recurring Annually
  • Anniversary Date – Recurring Annually
  • Reminder Emails – Recurring Annually or Monthly or Semi-annually

In order to create any of above email trigger campaign follow these steps:

1. You create a List with a date custom field and call it DOB (or something like that)
2. DOB will have birth date of subscribers in yyyy-mm-dd format.
3. Now you create a segment under the same list. Example below –



4. Create a regular campaign and map it to this segment.
5. Proceed to the last step and make the campaign recurring everyday at some time. Example below –

recurring campaign
6. Save and Done !