In order to send outgoing emails to your subscriber email list, you need to add an SMTP email delivery server to your EasySendy Drip (or EasySendy Pro) account. From your EasySendy Drip (or EasySendy Pro) account your email campaign is sent to your email delivery server and it finally delivers the emails to your subscriber mailbox.
Currently, EasySendy Drip (or EasySendy Pro) support easily adding SMTP relay servers from Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail and MailGun.
You can add and activate one delivery server or more than one delivery server in order to deliver your emails.
Here is small graphics which will help you understand the working of EasySendy Drip (or EasySendy Pro) application:
Why EasySendy Drip (or EasySendy Pro) need Delivery Server?
Answer: EasySendy Drip (or EasySendy Pro) provides an application interface to manage your email list, design email campaign and see the report of each email campaign. At the same time, EasySendy Drip (or EasySendy Pro) application gives you independence to deliver your emails through SMTP relay services of your choice, added from your end. Having choice of adding delivery server gives you the following advantages:
- Optimize email delivery through test and uses of SMTP delivery server from multiple choice – This improves email open rate
- This facility gives you the ability to control and optimize email marketing budget in various ways
- Ability to add multiple delivery servers also gives you the ability to deliver outgoing emails through a huge pool of IP addresses
EasySendy Drip (or EasySendy Pro) does not lock you with single SMTP relay service, which happens to be very common among email service providers, like Mailchimp, Aweber and so on. Having support to multiple SMTP relay gives your ability to test and improve your email open rate to next level.
Useful Guide: Delivery Server Comparison Chart